Interview: Morning of March for Blesque

Designed in Monaco and produced in Italy, Morning Of March was born in the heart of the Mediterranean with love for extra fine feel, fit and comfort.

As a designer, Elin Frestad have a background of fashion and business studies in both Sweden and London, London College Of Fashion.

Morning of March uses only locally made fabrics from Italy belonging to the SENSITIVE ECO SYSTEM which addresses protection of the environment.

Read Below, our interview with the founder of the brand and please DO leave your comments and likes!

This slideshow requires JavaScript.

 

1) What is the idea behind your brand? 

To create the perfect piece to take from the beach/ to daytime/ or night. The swimwear are thus more then just a piece for the beach, it blends in perfectly in your wardrode and works from day to night; as a fashion detail under your crispy shirt or as a body for a night out.

2) Is there something or someone who inspires your designs?

In love with the 50th riviera luxury. And all the vibrant women I meet when travelling around the world. Its true inspiration.

3) Do you have certain criteria you stick to during the process of creation?

Yes, we only work with very soft and comfy materials and design wise we like mixing <mini and maxi>. For example we like balancing our signature pleats with a simple edge.

4) What is the moto of Morning of March?

Time is the new luxury.

5) How would you describe the Swiss, Swedish fashion? 

Swiss fashion is breathing luxury and top quality while Sweden have a lot of creativity and emerging designers combining contemporary with the Scandi minimalism touch. The both combined is a good match.

6) Is Morning of March eco-friendly and animal-friendly?

Its important for us to only use locally sourced fabrics and services to minimize the eco-footprints. But also the design process we always keep a timeless mindset and high quality in focus which makes the products long-lasting. This is something important and unique in todays fast-changing fashion environment.

7) What is the next step for MORNING OF MARCH?

With an international growing market in mind we will narrow the focus to more multi-purpose one-pieces to bring from the beach into the night. Time is luxury and the more we travel the smarter packing we need.

8) What kind of a woman do you see shopping for MORNING OF MARCH?

Our typical woman is busy between carrier, friends or family. She’s having a beautifully open international mindset and is happy to pay a little extra for luxury in her everyday life. Age is just a number!

9) What can we expect from your next collection?

Delicious shades of sheer fabrics straight out of a lavish garden-party.

10) Which country would potentially be an inspiration for your brand?

As I’m spending a lot of time at the French Riviera, this place is constantly inspiring me.

 

Thank You!

Visit Online: https://morningofmarch.com/pages/our-story

Interview: Marblehive for Blesque

 

Shopping in stores? A taboo or a cliche, you name it. It’s all about online shopping and if you are cool, well, you shop online. Firstly, it is a great way to shop for things that are not locally available, it is often more affordable, and it is quick and easy. Marble Hive is a website that offers unique fashionable choices from clothing to accessories and cosmetics. For those of you who enjoy a quick read to stay in the loop, they also have a blog that they recently launched.

Be sure to visit their website: https://www.marblehive.com 

1) What is the idea behind Marble Hive?

The idea behind Marble Hive is to create a shopping destination for unique fashion pieces, accessories and natural cosmetics. In addition we have recently launched a blog, which in near future hopefully will become an interesting and informative platform about travel, lifestyle, beauty and of course fashion.

2) Is there something or someone who inspires you?

Definitely! I think the easier question is what doesn’t inspire? I think nowadays especially we cannot say that there is a lack of inspiration. For me inspiration comes from travelling, streets, movies, reading etc. Nowadays we also have great tools for inspiration such as Pinterest and Instagram where everyday we follow and look for inspiration whether it’s from current trends or past. For me its vital to save/snap all my inspirations on the go.
Women in general and women’s fashion are a great source of information and inspiration and I am always on the look for style icons especially from 70s-90s now. You probably have noticed how so many trends are coming back! I love how the past trends are mixed with the current styles. Forever favorite style icons are: Bianca Jagger, Lauren Bacall, Grace Kelly and Jane Birkin.

3) Do you have certain guidelines when choosing designers for your online shop?

For sure, one of the main ideas behind Marble Hive is to be very selective with items because we want to offer an easy and pleasant shopping experience that is not over saturated with products.
For clothing and accessories we look at:
– design uniqueness and/or essential
– exclusiveness
– quality
– relationship between quality & price
As for cosmetics -ingredients -effectiveness -exclusiveness -essentials

4) What is the motto of Marble Hive?

We don’t really have one particular motto line. But I would say that our motto in general is take care of yourself and others. Nowadays schedules are so hectic, it’s so important to take a pause sometimes and treat yourself somehow. Whether it’s to read a book, watch a favorite show, sleep, shop online, do some beauty treatment, anything that works for you. Every woman should have the right to a time to treat herself. This is why through Marble Hive we try to simplify and make your “me” time more pleasurable by offering you cool & sure pieces, cosmetics that are harmless and good for you and interesting as well as sometimes important information. I think especially in relation to cosmetics, it’s so important to be aware of what you put on your biggest organ. Lately I have noticed how more and more people start having skin issues, I myself am very sensitive and take this subject very seriously. This is one of the areas that we really want talk about and help people treat their skin in the best way possible.

5) How would you describe the Swiss fashion?

I would say it is hard to describe Swiss fashion in a few words, as the country itself consists of regions that are neighbored with different countries that bring different influences and bigger cities have a lot of foreigners. However, I think Swiss fashion does represent quality, luxury and class. When you think of Switzerland one of the first things that comes to mind is watches. In addition Richemont a home to many luxury brands is based here too.
As for the street style fashion, thanks to social media, we are able to witness more and more fashion influencers from Switzerland who are becoming known to audience from all over the world. I am always super excited to find Swiss bloggers with cool style.

6) What is the next step for Marble Hive?

Hopefully growing in general, creating more interesting content, collaborating with new talents, discovering new brands and offering even more items so that our customers and readers can really enjoy and value Marble Hive.

7) What kind of a woman do you see shopping at Marble Hive?

A woman who dresses first of all for herself and who feels comfortable and stylish with what she wears. She is an independent lady who’s days are long and exciting meaning that she likes to wear outfits that can be worn from work to an after work drink/dinner. She is the girl who mixes high and low designer labels, is well travelled and cultured. She is smart as she is beautiful and quietly confident.

8) What can we expect from your next collection?

For Spring/Summer 2018 we are adding more color to our collections. Think pastels, forms, bright colors, pleats, frills, classic suits and denim.

Thank You!