Alaia: First Fragrance


Couturier Azzedine Alaia launched his first fragrance last year and it has been the most popular choice ever since. Maybe its the novelty that attracts people so much, maybe its the packaging or simply knowing who the creator of the fragrance is, but women seem be magnetically pulled to it, even before having a chance to have scent. The scent is called Alaia…that’s no surprise, since the designer is known for simplicity and elegance.



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That minimalistic name and design, as well as musky sensuality adorn his latest fragrance creation that came out this September—feminine fragrance Narciso Eau de Parfum.

“I wanted to create an extremely sexy fragrance that would turn a man’s head,” announces the designer, with the description, “The sensuality becomes a little bit more sexy, a little bit more intoxicating.”

The composition is composed of white gardenia and rose above the warm heart of musk. The base includes woody accords of vetiver and two types of cedar: black and white.