Alaia: First Fragrance

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Couturier Azzedine Alaia launched his first fragrance last year and it has been the most popular choice ever since. Maybe its the novelty that attracts people so much, maybe its the packaging or simply knowing who the creator of the fragrance is, but women seem be magnetically pulled to it, even before having a chance to have scent. The scent is called Alaia…that’s no surprise, since the designer is known for simplicity and elegance.

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