When Net-a-porter’s sale site TheOutnet.com hosts a Christian Louboutin flash sale, a pair of shoes is sold every nine seconds. All the shoes usually sell out within a couple of hours.
This kind of ravenous purchasing behavior is unique to footwear, the site’s director Stephanie Phair says: “It’s the fastest shopping we see. Women really do sit on their computers and have insane trigger fingers when it comes to shoes.”
The new film God Save My Shoes, which the Outnet screened this week, explores why women are so obsessed with shoes. Women’s shoes account for 60 percent of the $40 billion worth of shoes sold in the U.S. each year — men’s and kid’s purchases aren’t even half of that — and many of the shoes women buy are totally impractical and uncomfortable. So, why do we do it? What is it about shoes?
Source: NY MAGAZINE