Alber’s Philosophy

LANVIN creative director Alber Elbaz, like Hussein Chalayan and Azzedine Alaia, thinks there is too much pressure on today’s designers.

“I don’t understand this marathon of fashion,” he said. “Today, designers are expected to produce work that is bigger, better, faster and – these days – cheaper. A singer can quit once he or she has made ten great songs, a director can finish once he or she has made five amazing films, a writer just needs to write three great books.

Now let’s look at designers – they produce six to eight shows a year, most designers have a 20-year-long career, so I need to create about 250 collections in that time. Not even Danielle Steel could write 250 books.

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